Intuitive keywords are selected by Sandbad that match commercial, volume, and competition levels to deliver new customers.
Sandbad ranks high value geo-specific pages using 200+ optimization factors to outpace and outrank your competition.
The Sandbad combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.
Building Your Business with Niche Site SEO
How Niche SEO can
build your business
What is Niche SEO?
A niche is a highly specific portion of a market or target audience. A website that caters to a particular niche is not interested in drawing the masses to their homepage. Instead, they want only those visitors who are passionate about or highly desire what they offer. This means that SEO niches need to deliver only the targeted content and not much else. This way, they can become the experts in their niche, continue to deliver valuable content, and gain a loyal following of raving fans.
Our SEO Team for News Sites
You’ve heard the saying “I’d rather be a big fish in a small pond than a small fish in a big pond,” right? That’s the appeal of SEO for niche sites. The idea is that you can corner a small portion of a giant market, make sales, and still do well for yourself. The best niches for SEO are those that haven’t been discovered yet but have many people searching for them every day. The challenge is getting this specific audience to your site and the traffic challenges are real in a sea of distractions. This is why many invest in niche website SEO agencies to get the ball rolling and maintain the momentum.
No matter the industry, size of the website, or the niche, you need a strong SEO foundation to get search engine traffic. In the niche marketing business, it’s really the only viable option for sustainability. In other words, you aren’t going to make much money without it.
Google is the number one search engine and absolutely dominates the search queries performed online every day. Knowing how to get your offer in front of your potential customers and clients, even if the number isn’t in the thousands, means knowing how to work with Google.
Here are some members of our team who all contribute to bringing you the best niches for SEO.
Content Writers: Content writers have to do more than keyword stuff. They need to write content that gets your audience involved and keeps them coming back for more. They should have a strong understanding of your brand and deliver content that converts visitors to buyers.
Technical Specialists: These are the developers, designers, and overall wonder techs who make sure your site is structured well and organized. This means a site with faster loading speeds, mobile-optimized design, and correct schema codes.
Link Specialists: Our link builders work to create safe and effective inbound links that improve your authority and rankings. Unlike black-hat SEO link building “consultants,” our team members do everything with an eye toward quality and ethically placed links.
Local Business Specialists: Sometimes the local reputation matters with SEO for niche sites. Our local business team makes sure that your local profile and business presence on Google My Business and Yelp are sound and reflect the best of who you are.
Keyword Research for Niche Sites
Our keyword experts get top billing around here because we know just how critical effective keyword research is for your success. We mentioned how important good content is, but what makes it go from good to great is relevant and properly placed keywords. They give you the edge over the “big fish” when you can prove to the search engines that your content is more meaningful than generalized content on a larger site. When you think about making Google searchers happy, SEO for niche sites becomes a little easier. What are they searching for, and how can you help them? Our team gets to the heart of these questions and primes your site for getting to the right answers.
Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.
Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.
Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.
The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.
After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.
For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.
For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.